Bridge2Fun has conceived a campaign with famous Polish actress Maja Ostaszewska as the main character. The campaign uses Bobby’s McFerrin’s Don’t Worry Be Happy for its music theme, as the song perfectly illustrates T-Mobile’s product offering strategy.
The 30-second spot was aired on nationwide channels in Poland. Its storyline focussed on the relationship between the parent and their adolescent child. The story from the spot was further extended in special online adverts and in social media, surpassing traditional communication channels and engaging the audience even further.
The campaign received print, OOH (including digital signage), radio and social media support and additional advertising at T-Mobiles POS.
22 February 2017
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